Big data is not everything
Big data is not everything. There are times when computer-generated "facts" can overwhelm common sense. In reality, big data cannot tell you everything about customers.
Your point is valid. While big data offers significant value in many fields, it is not a one-size-fits-all solution to every problem. Here are some considerations related to big data:
Data Bias: Big data can be influenced by biases in the collected data, leading to distorted results. If the data source itself is biased or incomplete, the conclusions drawn from that data may be inaccurate.
Lack of Context: Big data may lack information about specific contexts or backgrounds, making it difficult to fully understand and interpret patterns and correlations in the data. The absence of context can lead to incorrect int...